THE TOWN SQUARE FOR GENZ
The Dockx aimed to enter the entertainment and Augmented Reality (AR) gaming market in Jeddah with the goal of becoming a hub for Gen Z. Despite offering a wide range of activities, the main challenge was establishing a distinctive position in a competitive space with players like ‘Brother Monkey
We developed a comprehensive marketing strategy focused on building a Gen Z-centric identity and crafting creative messages that resonate with their lifestyle. This included promotional content writing, social media management, and the production of interactive visuals.
We successfully built a strong digital presence that captured the attention of the target audience and increased footfall within the first weeks of launch, positioning The Dockx as a trending destination for young audiences in Jeddah.
